Whether you understand it or not it’s awesome. New Belgium Brewery goes on a tour and at each stop someone committs to trade thier car for a sweet custom bike. Don’t worry, I’ve already emailed them to find out when they will be in Worcester.
It’s when one fortunate soul hands over their car, title and keys to the Tour de Fat altar in exchange for a bike. Not just any bike, a New Belgium, fully-loaded, hand-crafted, Fort Collins-built commuter bike. There’s 13 Tour de Fat stops – surely one near you – and that’s 13 car/bike trade opportunities. It’s about weaning yourself off the petroleum teat. It’s about becoming a better, sexier person. It’s about rediscovering the cultural thrill of public transportation. One year’s time is the minimum commitment – commuting is your sentence.